Do any of these strike a chord?
1. Baje sargam har taraf se gunje bankar des raag...
2. Mile sur mera tumhara...
3. Hamara Bajaj (original)...
4. Hamara Bajaj (badal rahe hai hum yahan)...
5. Cadbury India Ad - Kuch Khaas Hai...
The first 2 in the list are gems and were aired on Doordarshan in 1980s, which we have grown up watching. After all these years, today morning after I completed Prayanam, I thought of listening to these. And one click led to another.
I am an ad freak. So while I am keeping a track on the latest ads running in print and tv, those listed in the 3rd, 4th and 5th point still rank amongst the top 3 ads in my list.
Because of the idea that drives them, profound emotional appeal, the marvelous rendition and background music and most importantly, the flawless execution. W-O-W!
The old Hamara Bajaj ad is an iconic ad. No doubt. I know I don't need to validate my statement. Bass naam hee kaafi hai. It speaks of unity and India's progress and Bajaj's contribution to it. It was an ad whose time had come then, and was required to give a boost to the New Face of India. The newer Hamara Bajaj ad, speaks more of the changing trends in India, the modern lifestyle, but what it quintessentially communicates is that our beliefs and values are still strong.
The 5th ad is another iconic ad in my view. For me it speaks of ecstasy, breaking barriers, breaking conventional viewpoint and most importantly, celebration! The soulful rendition of Shankar Mahadevan's voice creates such a magic, that you just want to see it more.
But all this, courtesy YouTube. Without it, I would not be able to relive those moments, when I could cry only due to sheer joy and excitement.
While I am writing this, I am listening to the rendition of 'Aaj Gaawat Man Mero Jhumke', a masterpiece composed in Des Raag from the film 'Baiju Bawra'. This is giving an additional effect and am totally in the mood. One cuppa coffee and I'm all geared up.
Happy listening folks!
PS: You can also search these keywords in YouTube, and actually see what I am talking about! If you're not convinced, well, then watch again! :)
[I'll be refining the article as I get more time. Be patient.]